Tips You Can Use To Improve Your Mobile Advertising Campaign


One of the most neck breaking ventures for entrepreneurs is to figure out how mobile ads can be used for small scale businesses or startups. As the struggle of holding grasp of online advertising continues, adding mobile ads acts like the cherry on top of the cake –  making things more expensive and confusing.

However with the increase in hands having mobile phones, not reconnoitering the advance mobile territory would be a mistake.  

If you are one of those who are continuously driven crazy and fail to understand how to create mobile ad through an effective strategy, here are the tips you need to bag in:

  • Get Aware of Your Audience:

90 out of a 100 mobile advertisers spend their greens without knowing who their mobile ad audience is and what are they trying to gain through them. When running an advertising campaign by mobile, primarily focusing on application installs, you need to reverse your ride: identify your mobile customers, figure out the most-used app and conclude to the notion that why do they use this app in particular, the most. Only then, you may proceed making the mobile ad buys, under the umbrella of successful business growth.

  •    Do It At The Right Time:

To maintain a successful and efficient mobile advertising campaign, providing the relevant and worth-going-for incentive to the users is needed the most. Primarily, mobile phones are everything that sums up immediacy. What that said, it is obvious that one should campaign accordingly, making the right moves at the right time. The incentives one can include can be some complimentary download or coupons. In mobile advertising, it is all about showing the consumer the right time to interact.

  • Location – The Real Key:

Would you like an ad placed in the middle of your online mobile game? Obviously, no. Placing ads in the proper position is an important element when it comes on advertisements. Likewise, mobile ads are to be kept accordingly. Effective placement of ads largely depends on the company. Consider the resources rightfully, and make the right choice.  

  • Include A Number:

As conventional as it sounds, including a phone number while running a mobile advertising campaign is an effectual strategy. Once a number is added, it becomes easy for the users as all they have to do is tap on the given number after seeing the ad. With the call, you’ll see how your mobile is running with a lead. A simple thing for users is a lead for you.

  • Make It Social:

As social as we’ve become through the social networks, considering them for your ad campaign leads to various success factors. Twitter, for example, was brought in as a mobile platform and strives to attribute its huge portion to mobile sources. Start giving mobile ad campaign its legs by incentivizing and adding social sharing to it. Compelling enough, make the campaign viral, leading to high yielding.

All said and done – apply these tips to amplify your mobile ad campaign in the right way.

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By Soha Naveed

Soha is doing her graduation in Business. She has great insights about Internet Marketing and Technology. She likes to write on different technological updates. You can Follow her on Twitter @SohaTazz & Facebook @Soha Naveed.

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